NYCxDESIGN: The Magazine in partnership with Ikea Life at Home

NYCxDESIGN: The Magazine is the first publication created entirely by the most creative minds of New York City.

Through various Open Calls and submitted articles, The Magazine highlights over 70+ contributors in each issue. The digital magazine is beautifully produced on an interactive web platform that engages users at every click.

Timing:
May 2021

The May 2021 issue of the digital magazine will be exclusively “in partnership with” Ikea Life at Home. With full Share of Voice on the platform between May – July 2021, your brand will have access to a robust promotional package in addition to custom storytelling for Ikea Life at Home. As we all go inward for the Winter months, NYCxDESIGN: The Magazine and Ikea will give an opportunity for designers to share how they integrate nature at home. NYCxDESIGN will announce an Open Call for imagery and stories from NYC designers themed “Nature at Home” , in partnership with Ikea Life at Home. NYCxDESIGN will collect amazing imagery showcasing the greenery inside our community’s homes and workspaces. The NYCxDESIGN team will curate a selection of responses to be featured as a section in the May 2021 digital issue of The Magazine.

  • May 2021 digital edition “In partnership with” Ikea Life at Home
  • Ad space within the digital magazine
  • Native article in the digital magazine (content directed by Ikea Life at Home)
  • Nature at Home Open Call section in partnership with Ikea Life at Home
  • 1x post on IG, Twitter, FB to promote Ikea Life at Home native article
  • Ikea tagged and mentioned in NYCxDESIGN promotion of entries for the Nature at Home Open Call
  • 2x posts on IG, Twitter, FB to promote the selections from the Nature at Home Open Call
  • Tagged in social media posts promoting The digital Magazine (promotion of the publication as a whole)
  • Logo inclusion in all eblasts promoting Magazine and Nature at Home Open Call content
  • Dedicated e-blast to NYCxDESIGN subscribers featuring Ikea Life at Home native article
  • Ikea Life at Home banner ad on nycxdesign.com for 2x months (client supplies creative for banners, which are fair rotation)
  • Print ad in Luxe, Metropolis and Interior Design promoting the May 2021 edition of NYCxDESIGN: The Magazine in partnership wtih Ikea Life at Home
  • Virtual conversation about your native article hosted by NYCxDESIGN Editor and broadcasted on DesignTV by SANDOW
  • NYCxDESIGN will create a custom digital cover overlay for Ikea Life at Home. NYCxDESIGN to craft a beautiful, interactive experience with Ikea Life at Home

Package fee: $40,000

Enhancement opportunity to build out a DesignTV video series titled “Nature at Home”  in partnership with Ikea Life at Home with interviews and tours of designer spaces that are highlighted in the Magazine, in addition to select Ikea designer partners.

  • A series of four one-on-one conversations between NYCxDESIGN or SANDOW editor and designers to talk about their window designs featured in The Magazine (4x 15-20 minute episodes)
  • Streamed on DesignTV by SANDOW
  • Featured on NYCxDESIGN social media channels (Instagram, Twitter, Facebook)
  • Featured in NYCxDESIGN eblasts and as featured content on the homepage of nycxdesign.com
  • Promoted across SANDOW channels including social media platforms of Luxe, Interior Design, and Metropolis

Enhancement fee: $20,000 (discounted from $30,000 as part of The Magazine digital sponsorship)