Join IDSA NYC in Industry City for an exclusive screening of the documentary Modernism, Inc: The Eliot Noyes Design Story. We will be joined by the Director, Producer, and writer of the film, Jason Cohn, who will be answering questions from the audience after. All attendees are invited to stay for refreshments and continued casual and inspirational conversation about the film.
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About the Film
Architect Eliot Noyes was one of the leading pioneers of modern design during the mid-century, post-war boom in the United States. Educated by Walter Gropius at Harvard, Noyes did more than anyone to align the Modernist design ethos to the needs of ascendant corporate America. His impact on companies like IBM and Mobil Oil paved the way for Apple and many of the other design-conscious brands we know today. Modernism, Inc. follows Noyes’ career up to a time when disruptive designers of the early 70s began pushing back against the Modernist view of progress. As he did in “Eames: The Architect and the Painter”, filmmaker Jason Cohn uses the story of a mid-century icon to raise contemporary questions about the role of a designer in today’s world.
This is a free event. Doors open at 1:30 PM, and screening begins at 2 PM, followed by Q&A, refreshments, and continued networking. Documentary duration: 78 min.
About Jason Cohn
Jason Cohn is a writer, producer and director who has worked in print, radio, television and film. He is the Peabody Award-winning director of EAMES: The Architect and the Painter and The First Angry Man, which traces the roots of the American Tax Revolt to a California ballot initiative. His writing has appeared in the New York Times, The Los Angeles Times and Rolling Stone Magazine.
