NYCxDESIGN is guided by core values of community, creativity, inclusivity, diversity, and sustainable design for the greater good. Beyond our annual Festival, our year-round programming provides a platform for NYC’s diverse design talent, from students and emerging designers to seasoned professionals. Each program fosters connection, education, and inspiration, empowering the next generation to use design as a powerful tool for positive impact and addressing the world’s most pressing needs.
Good design is still good business at IBM. This Keynote covers lessons learned from the inside out on how to keep good design alive for decades.
For more than 100 years, since 1911, IBM’s story has been deeply linked to major milestones in American and New York history. Its longevity and success through many transformative periods is greatly attributed to their deep belief that good design is good business. Join Todd Simmons, VP of Brand Experience + Design and Co-Lead of the world-renowned IBM Blue Studio in an engaging presentation discussing lessons learned through decades of experience managing design with one of the greatest legacy technology brands and the undisputed largest employer of designers worldwide. Participants will gain perspective on how to keep good design and good business alive for decades by balancing consistency with creativity and excellence with efficiency.
Presenters: Todd Simmons (VP of Brand Experience + Design and Co-Lead of IBM Blue Studio); Terry Yoo (Vice President, Brand and Content Strategy, IBM)
This event is part of the NYCxDESIGN Keynotes program
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NYCxDESIGN is a 501(c)(3) and appreciates your support.
©2023 NYCxDESIGN. All Rights Reserved.
Privacy Policy / Terms of Use