NYCxDESIGN is driven by core values deeply rooted in community and creativity, always mindful of inclusivity, equality, diversity, sustainability, and regenerative design for the greater good of humanity.

Beyond its annual Festival, NYCxDESIGN’s year-round programming serves as a robust platform for the diverse spectrum of design talent found in New York City. 

Whether showcasing students, emerging designers, or highly decorated professionals across various design disciplines, our programs foster an environment for sharing, educating, learning, and uniting. The overarching aim is to address the pressing needs of our world with attention and care, inspiring the next generation to embrace design as a tool for solving problems and contributing positively to tomorrow’s challenges.

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Unity not Uniformity

May 17, 6:00 pm - 7:00 pm

Good design is still good business at IBM. This Keynote covers lessons learned from the inside out on how to keep good design alive for decades.

For more than 100 years, since 1911, IBM’s story has been deeply linked to major milestones in American and New York history. Its longevity and success through many transformative periods is greatly attributed to their deep belief that good design is good business. Join Todd Simmons, VP of Brand Experience + Design and Co-Lead of the world-renowned IBM Blue Studio in an engaging presentation discussing lessons learned through decades of experience managing design with one of the greatest legacy technology brands and the undisputed largest employer of designers worldwide. Participants will gain perspective on how to keep good design and good business alive for decades by balancing consistency with creativity and excellence with efficiency.

Presenters: Todd Simmons (VP of Brand Experience + Design and Co-Lead of IBM Blue Studio); Terry Yoo (Vice President, Brand and Content Strategy, IBM)
This event is part of the NYCxDESIGN Keynotes program

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May 17
6:00 pm - 7:00 pm
Event Category:
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Manhattan - Greenwich Village / East + West Village
Business Name
Industrial and Product Design


The Celeste Bartos Theater at the MoMA Cullman Education Building
4 West 54th St
New York City, 10019 United States
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