NYCxDESIGN is driven by core values deeply rooted in community and creativity, always mindful of inclusivity, equality, diversity, sustainability, and regenerative design for the greater good of humanity.

Beyond its annual Festival, NYCxDESIGN’s year-round programming serves as a robust platform for the diverse spectrum of design talent found in New York City. 

Whether showcasing students, emerging designers, or highly decorated professionals across various design disciplines, our programs foster an environment for sharing, educating, learning, and uniting. The overarching aim is to address the pressing needs of our world with attention and care, inspiring the next generation to embrace design as a tool for solving problems and contributing positively to tomorrow’s challenges.

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The Business of Design – Behind the Scenes of Successful Design Studios

May 21, 6:00 pm - 8:30 pm

Whether you are a new freelancer or an experienced agency leader, there are common challenges and opportunities to the business of design. We’ll be sharing frank, behind-the-scenes insights from three top studio leaders on how they launched and grew their studios. We’ll be discussing topics like positioning, pricing and profitability, building client relationships, and maintaining sustainable growth. We’ll have plenty of time for discussion, Q&A and networking with other design business owners.

We have assembled a panel of experts who run successful design studios. This event is great for anyone who owns a design business, is thinking of forming one, or freelancers looking to expand their practice. Don’t miss this opportunity to connect and learn how to grow your business.


Mike McVicar is the co-founder of Gander, a brand and packaging firm that creates thoughtful experiences for humans and propels brands with soul and substance. Recently named one of Fast Company’s most innovative design companies, Gander is behind many of the most buzz-worthy food brands, from Magic Spoon cereal to Graza olive oil.

Ritik Dholakia is a product strategist, entrepreneur, and writer living in Brooklyn, NY. He is the founder and managing partner of Studio Rodrigo, a digital product strategy & design consultancy, and Cinema Rodrigo, an experiment in community and cinema-going.

Michelle Mattar is the founder of Practice, a brand building firm focused on ethical commerce, and Waste Not, a not-for-profit making sustainable design resources free and accessible. Her work blends interdisciplinary skills in graphic design, consulting, strategy, copywriting, marketing, research and art direction. Michelle is dedicated to harnessing the considerable cultural impact of brands to help facilitate meaningful change.

Moderated by Patrick Durgin-Bruce, Founder and Creative Director of Ultravirgo, a studio empowering mission-led brands to expand their impact.

Date: Tuesday: May 21, 2024
Where: Galo Space | 494 Broadway, Suite 4, New York, NY 10012
Time: 6:00 pm to 8:30 pm (Panel will start promptly at 6:30)
Cost: $10.00 for members, $25.00 for non-members (To purchase tickets and register for this event.)

Purchase tickets here


Manhattan- SoHo
Business Name
Spark Design Professionals
Graphic Design


Galo Space
494 Broadway, Suite 4
New York City, 10012 United States
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