End User – Why we have to move on from user-centered design
DesignStudio New York 5-26 46th Avenue Floor 3, Long Island City, United StatesUser-centric thinking has been intrinsic to many design processes for decades, but at what cost? What would brands and systems look like if our industry designed for broad communities rather than just individuals? DesignStudio hosts a panel featuring Ritesh Gupta of Useful School, and others, to unpack the limitations of user-centered design and explore how pivoting towards community-centric design can serve more diverse audiences for the benefit of us all.