Throughout the day, Lexus is partnering with HYROX and Stryde Social to bring a dynamic, fitness-forward energy to the space through interactive challenge activations designed for both event guests and walk-up visitors. Inspired by the competitive and community-driven spirit of HYROX, the experience invites attendees to engage in approachable fitness moments, test their endurance, and participate in movement-based challenges woven into the broader NYCxDESIGN activation.