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Event Info
Event type: Talk
Design Disciplines:
Industrial and Product Design Art x Design
When:
May 19 – May 20 | 12–2pm
Where:
Rolls-Royce Private Office New York, Meatpacking District
Neighborhood:
Manhattan - Meatpacking District
Organizer:
ROLLS-ROYCE
RSVP

ROLLS-ROYCE SALON

At NYCxDESIGN Festival 2026, Domagoj Dukec, Global Director of Design at Rolls-Royce Motor Cars, brings a compelling perspective on the intersection of luxury, craftsmanship, and cultural exchange.

Engaging directly with New York’s vibrant creative community, Dukec highlights how the city’s dynamic energy—where disciplines converge and ideas evolve—continues to influence and inspire the future of Rolls-Royce design. Through conversations with leading designers and emerging talents, this program underscores the importance of openness, curiosity, and cross-disciplinary dialogue in shaping meaningful, forward-thinking design.

Central to this experience is Rolls-Royce Private Office New York, an exclusive Bespoke atelier that redefines the traditional showroom model through intimate, one-to-one collaboration. Here, clients and designers work together to create deeply personal motor cars that reflect individual vision while drawing from a broader cultural landscape. This program offers a rare insight into how heritage and innovation coexist at Rolls-Royce—where design is not only about the final object, but about the creative journey itself, positioning the brand as a true participant in the global design conversation.

RSVP Details:

May 19 — Student Session, 12:00pm and 4:00pm. 
By invitation only. 
If you are interested in attending, please contact [email protected] with the subject line: “Rolls Royce Salon RSVP”

May 20 — Professional Session, 12:00pm
By invitation only with limited seating.
If you are interested in attending, please contact [email protected] with the subject line:
“Rolls Royce Salon RSVP”

Hosted by

Presentation by

DOMAGOJ DUKEC
GLOBAL DIRECTOR OF DESIGN, ROLLS-ROYCE MOTOR CAR
DOMAGOJ DUKEC
GLOBAL DIRECTOR OF DESIGN, ROLLS-ROYCE MOTOR CAR

Domagoj Dukec is Global Director of Design at Rolls-Royce Motor Cars, where he leads all aspects of design, including Bespoke and Coachbuild—core pillars of the marque’s contemporary expression of luxury. In this role, he is responsible for shaping the future design direction of Rolls-Royce, balancing innovation with the brand’s enduring principles of craftsmanship and elegance.

Born in Frankfurt with Croatian roots, Dukec developed a passion for automotive design at an early age, ultimately training at the Pforzheim School of Design. He began his career in the late 1990s, holding design roles at major European manufacturers including Volkswagen and Citroën, where he contributed to a range of production and concept vehicles. 

He joined BMW in 2010, rising steadily through the organization. By 2013, he was Head of Exterior Design, and later led design for both BMW i and BMW M. In 2019, he was appointed Head of BMW Design, overseeing the brand’s global design language and leading a team of more than 100 designers through a period of significant transformation. 

After more than a decade at BMW, Dukec transitioned to Rolls-Royce to pursue a more focused and deeply personal approach to luxury design, centered on exclusivity and direct client engagement. Today, he brings a distinctly international perspective and a commitment to creative depth, defining a new chapter in Rolls-Royce design.

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