The Hybrid Horizon: Product Design and Development for Crossover Applications
Hosted by Goodrich, this salon explores the opportunities and challenges of developing and designing products for the fluidity of modern life. Furniture and lighting designed for hospitality, contract, and residential spaces are increasingly being used beyond their original intended markets. As we look for residential comfort and welcoming hospitality in all the spaces we inhabit, what can the next generation of furniture and lighting products do to support the needs and values of today’s end-users?
Through an engaging conversation offering viewpoints from many facets of the furniture industry - from product development and design to branding and retail - this panel will discuss the shifting requirements of today’s market, examining how product design, brand positioning, and sales channels can adapt to serve an increasingly broad range of applications.

Moderator:
Hannah Martin, Senior Design Editor, Architectural Digest

Panelists:
Ben Gaffney, Founder, Archivism; Owner, AileenJames
Hines Fischer, Lead Product Designer, Goodrich
Lizzy Sullivan, Senior Director of Merchandising, DWR
Bryan Young, Partner, Young Projects

Event Details:
2:45 Doors Open
3:00 Panel Discussion
4:00 Reception