Experience Design Day

Join Eight Inc. for Experience Design Day, a flagship event celebrating the power of design to shape brands, businesses, and behavior. Held at our New York studio overlooking Bryant Park, this afternoon-to-evening gathering is part of NYCxDESIGN 2025 and will bring together creative leaders, strategists, and decision-makers from across industries for a thoughtful exploration of experience as the new differentiator.

Eight Inc. is a global experience design agency best known for crafting some of the world’s most iconic brand experiences—including the original Apple Store concept. We believe that truly resonant experiences are built at the intersection of emotion, purpose, and utility. Experience Design Day is our way of opening the doors to this discipline: to spark new conversations, showcase powerful work, and foster cross-industry connection.

The event will kick off with an afternoon keynote by Wilhelm Oehl, Partner and Chief Experience Officer at Eight Inc. A visionary in the field, Wilhelm will unpack the agency’s philosophy and share lessons from decades of designing experiences that have defined brands and reshaped industries—from retail and hospitality to finance, technology, automotive, and beyond.

Following the talk, guests are invited to a creative reception and networking session—an opportunity to meet fellow thinkers and makers, enjoy curated refreshments, and take in views of Bryant Park from our open studio space.

The evening will culminate in an exclusive, invite-only Leadership Panel on “Experience Design in the Intelligence Renaissance,” co-hosted with the Design Executive Council (DXC). This intimate gathering will bring together corporate executives and design leaders for a high-level dialogue on how experience design is informing strategy, transformation, and innovation at the top. Through provocative conversation and real-world case studies, we’ll explore how the most forward-thinking companies are embedding design deeply into their DNA in an era defined by data, automation, and AI.

Whether you’re a founder, CMO, designer, or strategist, Experience Design Day offers insight, inspiration, and connection for anyone invested in the future of brand and business.