NYCxDESIGN: Contour
A Decade of Photography for Coca-Cola® Global Design by Guy Aroch and Anna Palma
Art x Design
Partnered with Coca-Cola
→ Keynote
→ The International Center for Photography, 84 Ludlow Street, New York, NY 10002
→ May 15th, Doors Open at 10:30AM, Panel Begins at 11:30 AM
→ SECURE YOUR SPOT
For over a decade, Coca–Cola Global Design has partnered with renowned photographers Guy Aroch and Anna Palma to craft visual stories that have shaped culture and left an indelible mark on the brand’s creative legacy.
Now, for the first time, the vault is opening—unveiling an all-new exhibit that celebrates the synergy between Coca–Cola and these visionary artists. This retrospective pulls back the curtain, revealing how photography has helped shape Coca–Cola’s global identity.
Through a rich visual narrative, the exhibit unveils untold stories and never-before-seen images, offering insight into the creative process. Contour reveals how art and design transcend culture and stand the test of time. From refreshing lifestyle moments and the mouthwatering appeal of Coca–Cola to cinematic compositions and emotional connections, these photographs embody the joy and timelessness that have defined Coca–Cola for over a century.
This exhibit also marks a milestone—the 110-year anniversary of the iconic Coca–Cola Contour Bottle, a design classic and one of the most famous shapes in the world. Often prominently featured in Guy Aroch and Anna Palma’s work, the bottle stands as both a muse and a global symbol of refreshment and creativity.
Presenters
Guy Aroch
and Anna Palma
Award-Winning photographers & directors
Rapha Abreu
Vice President, Global Design, The Coca-Cola Company
Moderator
Lisa Smith
ECD, Global at Jones Knowles Ritchie
Sponsors
Art x Design
→ Talk
→ May 16th, 4pm-6pm
→ Museum of Art and Design
Technology x Design
→ Talk
→ May 20th, 5pm-7:30pm
→ SVA Theatre
Product and Industrial Design
→ Talk
→ May 17th, 6pm-7pm
→ The Celeste Bartos Theater at the MoMA Cullman Education Building
Interior Design
→ Talk
→ May 22nd, 5pm-8pm
→ Samsung 83
