China-US Co-creation: Innovation-Driven Global Strategy for Chinese Design Brands

Navigating Global Growth: Strategies for Chinese Brands Entering the U.S. Market
An Online Forum on Innovation, Strategy, and Cross-Border Collaboration

This comprehensive online forum addresses the critical challenges and emerging opportunities facing Chinese brands as they expand internationally—with a strategic focus on the U.S. market. Industry leaders, cross-border experts, and technology innovators will share actionable insights on how to build sustainable competitive advantages in an increasingly complex global landscape.

Building Competitiveness in the China-U.S. Market
This panel explores how Chinese brands can establish and sustain differentiated market positions that resonate with both Chinese and American audiences. Experts will discuss strategies for product design that balance cultural authenticity with international appeal, while navigating the unique regulatory frameworks and consumer behaviors in each market. Attendees will gain valuable perspectives on maintaining brand integrity while adapting to diverse global demands.

Smart Manufacturing and New Media Empowerment
Learn how emerging technologies—including AI-powered design systems and smart manufacturing—are transforming product innovation and operational efficiency. Panelists will share real-world case studies on successful implementation, alongside strategies for effective cross-border marketing. Platforms such as TikTok, Instagram, and Xiaohongshu will be highlighted, with practical advice on crafting culturally relevant and compelling content that maintains a consistent brand voice.

China-U.S. Cross-Border Cooperation and Supply Chain Coordination
Explore opportunities for bilateral collaboration across the art, design, and technology sectors. This segment addresses the logistical and cultural challenges of overseas localization, and offers frameworks for building resilient, sustainable, and efficient global supply chains in today’s evolving trade environment.

Telling China’s Story Well: Gaining Global Recognition
The final segment focuses on developing powerful cultural narratives that convey Chinese heritage and innovation to global audiences. Experts will share strategies for enhancing brand equity and market positioning through storytelling—creating meaningful connections that transcend geographic and cultural boundaries.

Featured Speakers
Meet the distinguished thought leaders shaping the conversation:

Bruce Zou | Founder & CEO, Glocal Consulting Group
Facilitated over $2 billion in Chinese enterprise investments in the U.S. (including CATL, Haier, PAG), creating 2,000+ local manufacturing jobs.

Jun (George) Gu | Founder & CEO, Newme
Leading personal care and home appliance brand on TikTok U.S.; Partner at Localink, a top TikTok U.S. brand expansion agency.

Justin Liu | General Manager, Alibaba.com U.S.
Former Senior Vendor Manager at Amazon.

Yanyi Li | Founder, NuWa Marketing and Fylí Women’s Leadership Community
Featured on Forbes Next 1000 list.