NYCxDESIGN Keynote: By Design: The Healthy Way of Life

Interior Design
Partnered with Life Time
A well-lived life doesn’t happen by accident – it’s designed. From how we move, to what we eat, to the spaces we escape to, wellness is shaped by the brands, places, and experiences we choose.
This conversation brings together leaders in wellness, hospitality, and design to explore the space where design and wellness intersect. Life Time’s Chief Creative Officer, Nic Berglund, will lead a panel on how brand design can inspire movement and create spaces that help people feel their best. With elite professionals joining from the luxury hospitality market, to designers leading the creative charge to enhance spaces dedicated to personal wellness, we’ll explore how design plays a key role in overall well-being.
Presenters

Nicholas Berglund
Nicholas Berglund
Chief Creative Officer at Life Time
As Chief Creative Officer of Life Time, Inc., Nic leads the brand experience, managing internal teams and agency networks. He’s responsible for Life Time’s brand strategy, communications, creative production, social media, and design across the core brand, 73 internal brands, and 23 retail lines. Nic spearheaded a major rebranding of Life Time, realigning it with foundational values and preparing it for urban market expansion.
Previously, Nic worked at top global agencies, contributing to projects for Cadillac, PepsiCo, Citibank, and Gap. He launched PepsiCo’s first luxury water brand, crafted the Cosmopolitan of Las Vegas’s identity, and was part of Gap’s successful “Back to Blue” campaign. He also played a role in Equinox’s “It’s not fitness. It’s life.” campaign.
Nic is also an entrepreneur, having founded a healthy meal company and a multi-disciplinary studio focused on vacation property remodeling and usage.
Nicholas Berglund
Chief Creative Officer at Life Time
International Cener of Photography Museum