For the occasion, ITA’s historic townhouse at Madison Avenue and 67th Street will be transformed into a captivating Italian home, featuring more than 100 pieces from over 40 Italian furniture brands. A floral design theme will connect every corner, expressing Italy’s deep ties to beauty, hospitality, and nature.
At the heart of Italy on Madison is a curated celebration of Italy’s most iconic sectors—fashion, design, beauty, food & wine, and travel & wellness —brought to life through immersive activations and engaging experiences. More than 90 distinguished Italian brands will be
featured, each offering a unique window into the creativity, quality, and craftsmanship that define Made in Italy.
Fashion – From rising talents to established brands, Italian designers will spotlight the artistry and innovation behind contemporary fashion through live photoshoots, personal styling moments, and curated showcases.
Design – The Italian Trade Agency headquarters will be transformed into a living canvas for Italian interior design, curated by Gilda Bojardi and Paola Navone. Through site- specific installations, furniture pieces, and lifestyle vignettes, guests will explore how Italian design continues to shape global conversations around aesthetics, function, and sustainability.
Beauty & Wellness – Italian skincare, fragrance, and haircare will take center stage through interactive workshops and sensorial experiences that explore holistic wellness rituals. From extra virgin olive oil-based skincare to artisanal perfumes, this program will showcase how centuries of tradition meet cutting-edge research in Italian beauty innovation.
Food & Wine – A journey into the culinary soul of Italy, this sector highlights regional flavors, product tastings, and chef-led demonstrations. From morning espresso rituals to afternoon aperitivi and refined pairings, food becomes a storytelling medium that celebrates Italy’s terroir and hospitality culture.
Each industry will be brought to life through immersive masterclasses, live demonstrations, and curated experiences, inviting guests to discover Italian heritage through all five senses.