ALU Temporary Showroom

From May 20 to 22, 2025, ALU opens the doors of its temporary showroom in New York at 37 West 17th Street, #2E, showcasing its ongoing evolution in retail design.

For over forty years, ALU has partnered with premium retailers and leading brands, continuously exploring new creative possibilities in retail environments. The journey began with the Autopole—a telescopic, freestanding pole originally designed for the photographic industry—which quickly became a staple in NYC storefronts. Recognized by the Museum of Modern Art and included in its permanent collection, the Autopole laid the foundation for ALU’s enduring commitment to innovation.

Today, ALU offers ready-to-ship standard fixture systems, pre-engineered custom interpretations, and fully bespoke solutions. Our dedication to developing innovative, standardized display systems enhances our ability to respond quickly, adapt effectively, and meet clients’ unique specifications. With a constant pulse on the market, we continue to cultivate our creativity, design expertise, and manufacturing capabilities.

Spanning 2,500 sq ft, the space will highlight ALU’s modular systems and custom solutions, reaffirming our dual expertise—from expanding modular collections like PLOT, now available in a curved version, to crafting entirely custom retail environments that push the boundaries of design.

By appointment only, this exclusive event invites guests to explore ALU’s latest innovations in a curated, immersive setting.