China-US Co-creation: Innovation-Driven Global Strategy for Chinese Design Brands

This comprehensive online forum addresses the critical challenges and opportunities facing Chinese brands as they navigate international expansion, with special focus on the strategic US market. Industry leaders, cross-border specialists, and technology innovators will share insights on building sustainable competitive advantages in an increasingly complex global landscape.

Featured Speakers
Meet the distinguished thought leaders shaping the conversation:

Bruce Zou | Founder & CEO, Shanghai Glocal Consulting Group
Former official at Kentucky Cabinet for Economic Development, Expert in U.S.-China cross-border investment and international trade; PhD in Education Policy from the University of Pennsylvania.

Justin Liu | General Manager, Alibaba.com U.S.
Former Senior Vendor Manager at Amazon

Jun (George) Gu | Founder & CEO, Newme
Leading personal care and home appliance brand on TikTok U.S.; Partner at Localink, a top TikTok U.S. brand expansion agency

Yanyi Li | Founder, NuWa Marketing and Fylí Women’s Leadership Community
Featured on Forbes Next 1000 list

Jun Xuan | Licensed Litigation Attorney, New York State; Licensed Attorney, China
Specialist in civil litigation, international trade regulations, and cross-border commercial arbitration; Lead Counsel: Chinese Cross-Border E-Commerce vs. Amazon Commercial Arbitration Case

Host
Peiying Gu | Former Host of SMG New Media, Founder of MASAHIKO Media, President of NYU Integrated Marketing Association(IMA)

Topics

Building Competitiveness in China-US Markets
The panel explores how Chinese brands can establish market positions that resonate in both Chinese and American contexts. Panelists will discuss product design strategies that balance cultural authenticity with international appeal while addressing distinct regulatory environments and consumer preferences. Attendees will gain perspectives on creating offerings that maintain brand integrity while adapting to diverse market demands.

Smart Manufacturing and New Media Empowerment
This segment examines how AI design systems and smart manufacturing processes drive innovation and operational efficiency. Discussion extends to effective cross-border marketing strategies utilizing TikTok, Instagram, and Xiaohongshu, with guidance on crafting content that bridges cultural contexts while maintaining authentic brand voice.

China-US Cross-border Cooperation and Supply Chain Coordination
Panelists will explore collaboration opportunities in art, design, and technology sectors while addressing overseas localization challenges and optimizing global supply chains for resilience and efficiency.

Telling China’s Story Well
The final segment focuses on constructing cultural narratives that effectively communicate Chinese heritage to global audiences, leveraging cultural elements to enhance brand equity in international markets.

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