NYCxDESIGN Open House: Behind the Scenes of Immersive Experience Design
At G&A, we believe that great design begins with a deep understanding of the visitor experience. Our NYCxDESIGN Open House offers a behind-the-scenes look at how we approach spatial storytelling—blending architecture, digital media, and interactive design to create seamless and compelling environments.
This year’s session will focus on collaborative design strategies, offering insights into our methodology and the key questions that guide our process:
- Visitor Flow & Spatial Programming
How do we design environments that intuitively guide visitors while maximizing engagement? - Experiential Integration
Where and how should media and interactive elements be incorporated to enhance—rather than distract from—the overall experience? - Beyond Screens
How can we move away from conventional digital interfaces to create more immersive, site-specific interactions? - Accessibility & Inclusive Design
What are the common blind spots in experience design, and how can we proactively address them through prototyping, testing, and stakeholder engagement? - Collaboration & Best Practices
How can architects, designers, and content teams work together seamlessly to shape meaningful spaces?
Rather than a formal presentation, this Open House will take the form of an interactive discussion between G&A’s design team and attendees, allowing for an organic exchange of ideas. We’ll share case studies from past projects and reflect on lessons learned—from early-stage feasibility studies to final installations. Expect candid conversations about the challenges, innovations, and evolving nature of this work.
By fostering dialogue among designers, museum professionals, and creatives from diverse disciplines, we hope to cultivate new approaches to visitor-centered experience design. Whether you’re a seasoned designer or simply curious about the process, we invite you to join us for an insightful and inspiring conversation.
