NYCxDESIGN Keynote: AI: Sci-fi to Society

As artificial intelligence moves from the realm of science fiction into daily reality, how is it reshaping the future of design? Join IBM for an inside look at how one of the world’s largest and most established creative organizations is adopting, developing, and integrating AI into the heart of its design practice.
This 90-minute session will feature speakers from IBM’s Blue Studio, IBM iX, and collaborators from the creative community, who will explore how AI is being used to scale storytelling, generate brand imagery, and power immersive experiences. From designing custom generative imagery for workplaces and global image libraries to experimenting with data-driven installations at events like The Masters, this conversation will examine the opportunities and ethical considerations of this new frontier.