NYCxDESIGN is guided by core values of community, creativity, inclusivity, diversity, and sustainable design for the greater good. Beyond our annual Festival, our year-round programming provides a platform for NYC’s diverse design talent, from students and emerging designers to seasoned professionals. Each program fosters connection, education, and inspiration, empowering the next generation to use design as a powerful tool for positive impact and addressing the world’s most pressing needs.

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Technological Innovation: Generative AI-Driven Design and Brand Innovation

May 18 – May 18, 8:00 PM – 10:00 PM

Design Futures in the Age of Generative AI
An Online Panel on Creative Innovation, Technology, and Brand Transformation

This cutting-edge online forum explores the transformative impact of generative AI on design processes and brand experiences in today’s rapidly evolving digital landscape. Industry leaders and innovation experts will come together to examine how emerging technologies are reshaping creative workflows, product development, and consumer engagement strategies.

Technology Integration & Product Innovation
The first segment focuses on how generative AI is revolutionizing traditional design and art production. Panelists will explore how AI tools are revitalizing cultural heritage while unlocking entirely new aesthetic possibilities. Through case studies and expert insights, attendees will learn how to implement AI-driven solutions that meaningfully enhance brand value and user experience. The discussion will also address key technical frameworks, ethical considerations, and strategic approaches for successfully integrating these powerful technologies.

Interactive Experiences & New Media Applications
The second segment delves into how interactive technologies—including gaming mechanics, augmented reality, and immersive media—are transforming cultural communication and brand storytelling. Experts will showcase real-world applications across industries, revealing how these innovations are delivering measurable impact and creating personalized, engaging experiences that resonate with contemporary audiences.

Featured Speakers
Our distinguished panel includes leaders at the intersection of technology, academia, and creative industries:

Ran Zhang | Lead Graphics AI Researcher, Tencent North America
Developing advanced AI-powered graphics technologies for film and animation.

Jiajian Min | Co-founder of MYStudio; Chair of the 2025 MIT AI Filmmaking Hackathon;
Co-founder of HarvardXR Inaugural Conference; Yale Alumni Mentor; XR Track Member at NEW INC (New Museum of Contemporary Art); Forbes China 100 Most Influential Chinese.

Kun Liu | Founder of PhotoG & AID Lab;
Co-initiator of the Tencent Cloud AIGC Design Joint Lab.

Moderator
Zhi (George) Zheng | Founder of Edensign
Forbes 30 Under 30, Research Fellow at the Harvard Kennedy School’s Center for Democratic Governance and Innovation, and Academic Advisor to the Harvard China Forum.

Join us for this visionary conversation that bridges creative ambition with technological capability—offering a roadmap for innovation, impact, and inspiration in an AI-driven future.

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Details

Date:
May 18
Time:
8:00 pm - 10:00 pm
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Organizer

VSDesign LLC