NYCxDESIGN is guided by core values of community, creativity, inclusivity, diversity, and sustainable design for the greater good. Beyond our annual Festival, our year-round programming provides a platform for NYC’s diverse design talent, from students and emerging designers to seasoned professionals. Each program fosters connection, education, and inspiration, empowering the next generation to use design as a powerful tool for positive impact and addressing the world’s most pressing needs.

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Technological Innovation: Generative AI-Driven Design and Brand Innovation

May 18 – May 18, 8:00 PM – 10:00 PM

This cutting-edge online panel forum explores the transformative impact of generative AI on design processes and brand experiences in today’s rapidly evolving digital landscape. Industry leaders and innovation experts will gather to discuss how emerging technologies are reshaping creative workflows, product development, and consumer engagement strategies.

Featured Speakers
Our distinguished panel includes leaders at the intersection of technology, academia, and creative industries:

Brock Dubbels | Fulbright Scholar and recipient of NIH, NSF, and Intel research funding, with a proven record of delivering high-impact AI solutions to enterprise leaders including Amazon, Bank of America, Equinix, and UnitedHealth Group; Founder & CEO of Quality Care Quantified (QCQ.ai); Affiliated Researcher of Gilbrea Centre for Studies on Aging

Will Selviz | Venezuelan-born creative technologist, founder of RENDRD Media, Clio Award winner and SXSW XR director with a focus on immersive storytelling, Co-author of “Sora Selects” project Protopica

Jiajian Min | Co-founder of MYStudio; Chair of the 2025 MIT AI Filmmaking Hackathon;
Co-founder of HarvardXR Inaugural Conference; Yale Alumni Mentor; XR Track Member at NEW INC (New Museum of Contemporary Art); Forbes China 100 Most Influential Chinese

Ran Zhang | Lead Graphics AI Researcher, Tencent North America
Developing advanced AI-powered graphics technologies for film and animation

Kun Liu | Founder of PhotoG & AID Lab
Co-initiator of the Tencent Cloud AIGC Design Joint Lab

Host
Zhi (George) Zheng | Founder of Edensign
Forbes China Top100 Elite; Research Fellow at the Harvard Kennedy School’s Center for Democratic Governance and Innovation; Academic Advisor to the Harvard China Forum

Topics

Technology Integration and Product Innovation

This segment explores how generative AI is revolutionizing traditional design processes. Panelists will examine AI tools revitalizing cultural elements while creating new aesthetic possibilities. Through case studies and expert analysis, participants will gain insights into implementing AI solutions that enhance brand value and user experience, covering technical frameworks, ethical considerations, and strategic approaches for successful integration.

Interactive Experience and New Media Applications

The second segment investigates how gaming mechanics, augmented reality, and immersive media create new paradigms for cultural communication and brand storytelling. Industry experts will share success stories demonstrating innovative applications across various sectors with measurable market impact. Attendees will discover how brands leverage these technologies to create engaging, personalized experiences that resonate with modern consumers.

Join us for this forward-thinking discussion that bridges creative vision with technological capability, offering a roadmap for innovation in an AI-driven future.

Event Website RSVP

Details

Date:
May 18
Time:
8:00 pm - 10:00 pm
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Organizer

VSDesign LLC