The Extraordinary Italian Design

Join us for an Open House at the Florim showroom on May 19 and 20, from 10 AM to 6 PM. Enjoy a curated experience with served breakfast, lunch, and cocktails while exploring our latest collections in a relaxed, inspiring setting.

SensiTerre is a newly launched surface collection that reimagines the world of clays by harmonizing artisanal craftsmanship with advanced technology. Rooted in the elegance of traditional ceramics and guided by the principles of Industry 4.0, the project brings together the tactile warmth of handmade surfaces with the precision and innovation of modern production.

Conceived by Matteo Thun and Benedetto Fasciana, SensiTerre pays tribute to the excellence of Made in Italy, celebrating centuries of ceramic heritage while opening new possibilities for contemporary design. The collection transforms clay from a purely artisanal material into a versatile architectural element, offering designers and architects a refined tool for expression.

The heart of SensiTerre lies in its textured surfaces and warm, earthy tones, each color a conscious design decision that reflects a deep respect for both tradition and modern aesthetics. Ancient techniques of clay processing are preserved and enhanced, resulting in surfaces that are not only visually striking but also rich in tactile appeal.

SensiTerre is more than a surface, it’s a thoughtful exploration of material, memory, and modernity, where every detail speaks to the enduring dialogue between past and future.