NYCxDESIGN Keynote: AI: Sci-fi to Society
Technology x Design
Partnered with IBM
As artificial intelligence moves from the realm of science fiction into daily reality, how is it reshaping the future of design? IBM gave us an inside look at how one of the world’s largest and most established creative organizations is adopting, developing, and integrating AI into the heart of its design practice.
This 90-minute session featured speakers from IBM’s Blue Studio, IBM iX, and collaborators from the creative community, who explored how AI is being used to scale storytelling, generate brand imagery, and power immersive experiences. From designing custom generative imagery for workplaces and global image libraries to experimenting with data-driven installations at events like The Masters, this conversation examined the opportunities and ethical considerations of this new frontier.
A 60-minute reception and networking session with light bites and refreshments followed, offering time to connect and continue the conversation.
Presenters
Sadek Bazaraa
Global Creative Director, IBM Blue Studio
Charlie Flexon
Global Creative and Practice Director of Environments, IBM Blue Studio
Cory Calhoun
Executive Producer, IBM Blue Studio
Colleen Yates
Associate Creative Director, IBM Blue Studio
Xander Marritt
Executive Creative Director at FIELD.IO
Marcus Wendt
Founder and Chief Creative Officer of FIELD.IO
Andrew Demas
Partner, IBM iX Strategy & Transformation Service Line
Partners
Art x Design: Countor: A Decade of Photography for Coca-Cola® Global Design by Guy Aroch and Anna Palma
Partnered with Coca-Cola → The International Center for Photography
