NYCxDESIGN is guided by core values of community, creativity, inclusivity, diversity, and sustainable design for the greater good. Beyond our annual Festival, our year-round programming provides a platform for NYC’s diverse design talent, from students and emerging designers to seasoned professionals. Each program fosters connection, education, and inspiration — empowering the next generation to use design as a powerful tool for positive impact, and address the world’s most pressing needs.

NYCxDESIGN Keynote: Contour

A Decade of Photography for Coca-Cola® Global Design by Guy Aroch and Anna Palma

Art x Design
Partnered with Coca-Cola
For over a decade, CocaCola Global Design has partnered with renowned photographers Guy Aroch and Anna Palma to craft visual stories that have shaped culture and left an indelible mark on the brand’s creative legacy.
Now, for the first time, the vault is open—unveiling an exhibit that celebrated the synergy between Coca–Cola and these visionary artists. This retrospective pulled back the curtain, revealing how photography has helped shape Coca–Cola’s global identity.
Through a rich visual narrative, the exhibit unveils untold stories and never-before-seen images, offering insight into the creative process. Contour reveals how art and design transcend culture and stand the test of time. From refreshing lifestyle moments and the mouthwatering appeal of Coca–Cola to cinematic compositions and emotional connections, these photographs embody the joy and timelessness that have defined Coca–Cola for over a century.
This exhibit also marked a milestone—the 110-year anniversary of the iconic Coca–Cola Contour Bottle, a design classic and one of the most famous shapes in the world. Often prominently featured in Guy Aroch and Anna Palma’s work, the bottle stands as both a muse and a global symbol of refreshment and creativity.
Presenters
Guy and Anna headshot
Guy Aroch
and Anna Palma
Award-Winning photographers & directors
Rapha
Rapha Abreu
Vice President, Global Design, The Coca-Cola Company
Moderator
Lisa Smith Headshot
Lisa Smith
ECD, Global at Jones Knowles Ritchie
Partners

International Cener of Photography Museum

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