Unity not Uniformity
Product and Industrial Design
Unity not Uniformity
Partnered with IBM
→ Talk
→ The Celeste Bartos Theater at the MoMA Cullman Education Building
4 West 54th St, New York, NY 10019
Good design is still good business at IBM. This Keynote covered lessons learned from the inside out on how to keep good design alive for decades.
For more than 100 years, since 1911, IBM’s story has been deeply linked to major milestones in American and New York history. Its longevity and success through many transformative periods is greatly attributed to their deep belief that good design is good business. Todd Simmons, VP of Brand Experience + Design and Co-Lead of the world-renowned IBM Blue Studio took part in an engaging presentation and discussed lessons learned through decades of experience managing design with one of the greatest legacy technology brands and the undisputed largest employer of designers worldwide. Participants gained perspective on how to keep good design and good business alive for decades by balancing consistency with creativity and excellence with efficiency.
Presenter
Todd Simmons, VP of Brand Experience + Design and Co-Lead of IBM Blue Studio
Moderator
Terry Yoo, Vice President, Brand and Content Strategy, IBM
Sponsor
Art x Design
→ Talk
→ May 16th, 4pm-6pm
→ Museum of Art and Design
Technology x Design
→ Talk
→ May 20th, 5pm-7:30pm
→ SVA Theatre
Interior Design
→ Talk
→ May 22nd, 5pm-8pm
→ Samsung 837
Graphic Design
→ Talk
→ May 18th, 5pm-6pm
→ Solomon R. Guggenheim Museum
