User centered design champions the individual user. Through iterative design, requirement clarification, and consistent feedback, the process ensures that users and their necessary tasks are the primary focus throughout the design process. However, this approach has become increasingly limited and restricts the potential of design.
Enter community-centered design, an approach that widens the scope of user-centered design to assess the entire community landscape that a service will exist in. This design outlook hinges on partnership and education to solve the fundamental, underlying issues, not just the visible or immediate symptoms of a problem.
Pulling from assessments of both user-centric and community-centered design practices, join DesignStudio as they host a panel that asks: How would brands and systems look different if our industry designed for the community instead of the individual?
Panelists:
- Chloe Chang, Senior Design Manager, Hester Street
- Ryan Fedyk, Design Leader, Google
- Ritesh Gupta, Founder, Useful School
- Rose Pember, Assistant Professor, Parsons
- Eric Ng, Executive Creative Director, DesignStudio
Register for free here.